Pitch Email Generator for Freelance Journalists — Structured Pitch Template
Editors reject pitches for missing information as often as for a weak idea — no word count, no delivery date, no reason it should be you. A fixed structure forces every one of those into the email before you send it.
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Pitch Email Generator
Fill in the details below to generate a professional pitch email you can copy and send.
How it works
- Inputs are your name, the editor name, the publication, a story type chosen from nine fixed options (news story, feature, investigation, comment, interview, profile, review, explainer, data journalism piece), the headline or angle, a key detail summary, a word count, a delivery date and your credentials.
- It assembles a fixed template: a subject line of Pitch: followed by your headline, a salutation, then sections headed HEADLINE / ANGLE, THE STORY, FORMAT & LENGTH, DELIVERY and WHY ME, and a sign-off.
- Anything you leave blank is rendered as a visible square-bracket placeholder such as [Editor’s Name] or [e.g. 1,200-word feature], so the draft shows you exactly what is still missing.
- One button copies the whole email to the clipboard, with a fallback for browsers that block clipboard access.
When to use it
- A first pitch to an editor you have not worked with, where structure signals that you know how commissioning works.
- When you have the idea clear in your head but keep writing rambling pitch emails.
- Pitching the same story to a second outlet after a rejection, where you need the details restated cleanly.
- Teaching or mentoring, to show what a complete pitch contains.
What it does not do
- This is string templating, not AI. It does not rewrite, improve, shorten or assess anything you type — the pitch is exactly as good as the words you put in the boxes.
- The bracketed placeholders are copied along with everything else. An unfilled field will go out to a commissioning editor as [Editor’s Name] unless you proofread the copied text.
- Word count and delivery date are free text with no validation, so nothing stops you promising a date that has already passed.
- It produces the same visible structure every time. If you pitch several editors at the same publisher, they will recognise the template.
- Nothing is saved and there is no record of what you sent to whom — use the Pitch Success Rate tracker for that.
More tools
This is one of the free tools on UK JournoHub. See the full tools index for the rest.