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Why the pre-publication process matters
Publishing an investigation is a legal and ethical act, not just an editorial one. The pre-publication process is the period between when a story is ready to file and when it goes live — and it involves a series of steps that protect the journalist, the publication and, ultimately, the public interest in the story being told accurately and fairly.
The best-executed UK investigations of recent years — including work by Tom Burgis (Kleptopia), Catherine Belton (Putin’s People) and Carole Cadwalladr (Cambridge Analytica) — were notable not only for their reporting but for the rigour of their pre-publication process. All three faced significant legal pressure after publication. In each case, the quality of the pre-publication process was central to the ultimate outcome. None of those investigations is cited here as involving invented or unverified details — they are referenced for the published, publicly documented process their authors followed.
When the pre-publication process is most demanding
- 1Allegations of criminal conduct, corruption or serious dishonesty against a named individual or institution.
- 2Stories that contradict a powerful subject's public statements, creating a strong motivation to pursue legal remedies.
- 3Investigations that have taken months or years to build and carry significant reputational consequences for the subject.
- 4Stories where the subject is known to have used litigation or the threat of litigation against journalists previously.
- 5Investigations relying on leaked or confidential documents where the subject may apply for a pre-publication injunction.
- 6Stories involving allegations that the subject has provided a detailed response to, requiring careful consideration before dismissal.
- 7Cross-border investigations involving subjects in jurisdictions with different defamation regimes.
Red flags that the pre-publication process is failing
- The lawyer's read surfaces allegations that were not in your verification plan — you have missed something.
- The subject's right-of-reply response contains a factual point you cannot explain, refute or adequately account for.
- Editorial pressure to publish before the right-of-reply deadline has expired — resist this unless there is an overwhelming and documented reason.
- The response to a legal threat before publication is to delete or modify the draft without taking legal advice first.
- A corrections policy has not been agreed before publication — know before you publish who approves corrections and how quickly.
- The editor has not seen and signed off the final version before publication — this matters for the public interest defence.
- Your insurance has not been confirmed to cover the story — particularly relevant for freelancers.
Pre-publication checklist for investigations
- Complete the verification process, including multi-source corroboration, document authentication and expert review.
- Prepare a specific, comprehensive right-of-reply letter listing each allegation you intend to publish.
- Send the right-of-reply letter with a clear deadline — at least 48 to 72 hours minimum, longer for complex multi-part stories.
- Engage a media lawyer for a pre-publication legal read — prioritise before the right-of-reply deadline where possible so the lawyer can advise on the sufficiency of the reply.
- Read the subject's response carefully and ensure every substantive factual point is addressed in the story or your editorial notes.
- Confirm that the editor has reviewed and signed off the final draft — record this in the editorial file.
- Agree the corrections policy before publication: who approves corrections, how quickly, and via what channels.
- Confirm insurance cover with your employer or, if freelancing, confirm your own cover is in place.
- Check the headline, standfirst and all social media copy against the body of the story — ensure they do not overstate.
- If you receive a legal threat before publication, preserve all correspondence and do not modify the story without legal advice.
- Be aware of SLAPP risk if your subject has a history of using litigation to deter journalism — document your response.
- Know your regulator's complaints process (IPSO or Impress) and ensure you can demonstrate compliance with the relevant code.
Tools for the pre-publication process
Check defamation risk, assess source protection and build your story’s risk register before you go live.
Common mistakes in the pre-publication process
- Treating right of reply as a box to tick rather than a genuine process — a perfunctory 12-hour request for a complex story is not a fair opportunity.
- Not reading the subject's response carefully before publication, allowing factual errors in the response to go unchallenged and unaddressed.
- Failing to distinguish between the editor's editorial sign-off and the legal read — these serve different functions.
- Confusing a legal threat letter with evidence that the story is wrong — they are not the same thing.
- Not having a corrections policy in place before the story goes live — corrections requested in the immediate post-publication window are common.
- Assuming that SLAPP protection is available before the claim is issued — current UK law provides limited pre-action protection.
- Failing to archive the final published version and all pre-publication drafts in a durable, retrievable format.
Related guides
Primary sources and further reading
- IPSO Editors' Code — accuracy, opportunity to reply and complaints handling
- Defamation Act 2013 — public interest defence (s.4)
- Economic Crime and Corporate Transparency Act 2023 — SLAPP provisions
- NUJ guidance on media insurance
- Reporters Without Borders — anti-SLAPP resources
- Index on Censorship — SLAPP tracker and resources
- BBC Editorial Guidelines — legal review process
Frequently asked questions
How long should I give a subject to respond before publication?
What do I do when I receive a legal threat before publication?
What is a SLAPP and how do I recognise one?
What media insurance should investigative journalists carry?
How do well-executed UK investigations handle right of reply?
Related guides
Primary sources
- IPSO Editors' Code of Practice— IPSO
- NUJ Code of Conduct— NUJ
- Defamation Act 2013 — Public Interest Defence— legislation.gov.uk
- ICO — Journalism and the UK GDPR— ICO
- BAILII — Defamation and Privacy Case Law— BAILII
- Reuters Institute for the Study of Journalism — Publishing Standards— Reuters Institute