Skip to main content

Publishing an Investigation: Pre-Publication Process

The weeks before publication on a major investigation are as demanding as the reporting itself. Get the pre-publication process right — legal read, right of reply, response handling, editorial sign-off — and your work is defensible. Get it wrong and the story becomes the story.

Information only. This guide is an educational resource. For stories carrying significant legal risk, engage a qualified media lawyer before publication. Read our full disclaimer.

Last reviewed: Next review due:

Why the pre-publication process matters

Publishing an investigation is a legal and ethical act, not just an editorial one. The pre-publication process is the period between when a story is ready to file and when it goes live — and it involves a series of steps that protect the journalist, the publication and, ultimately, the public interest in the story being told accurately and fairly.

The best-executed UK investigations of recent years — including work by Tom Burgis (Kleptopia), Catherine Belton (Putin’s People) and Carole Cadwalladr (Cambridge Analytica) — were notable not only for their reporting but for the rigour of their pre-publication process. All three faced significant legal pressure after publication. In each case, the quality of the pre-publication process was central to the ultimate outcome. None of those investigations is cited here as involving invented or unverified details — they are referenced for the published, publicly documented process their authors followed.

When the pre-publication process is most demanding

  • 1Allegations of criminal conduct, corruption or serious dishonesty against a named individual or institution.
  • 2Stories that contradict a powerful subject's public statements, creating a strong motivation to pursue legal remedies.
  • 3Investigations that have taken months or years to build and carry significant reputational consequences for the subject.
  • 4Stories where the subject is known to have used litigation or the threat of litigation against journalists previously.
  • 5Investigations relying on leaked or confidential documents where the subject may apply for a pre-publication injunction.
  • 6Stories involving allegations that the subject has provided a detailed response to, requiring careful consideration before dismissal.
  • 7Cross-border investigations involving subjects in jurisdictions with different defamation regimes.

Red flags that the pre-publication process is failing

  • The lawyer's read surfaces allegations that were not in your verification plan — you have missed something.
  • The subject's right-of-reply response contains a factual point you cannot explain, refute or adequately account for.
  • Editorial pressure to publish before the right-of-reply deadline has expired — resist this unless there is an overwhelming and documented reason.
  • The response to a legal threat before publication is to delete or modify the draft without taking legal advice first.
  • A corrections policy has not been agreed before publication — know before you publish who approves corrections and how quickly.
  • The editor has not seen and signed off the final version before publication — this matters for the public interest defence.
  • Your insurance has not been confirmed to cover the story — particularly relevant for freelancers.

Pre-publication checklist for investigations

  • Complete the verification process, including multi-source corroboration, document authentication and expert review.
  • Prepare a specific, comprehensive right-of-reply letter listing each allegation you intend to publish.
  • Send the right-of-reply letter with a clear deadline — at least 48 to 72 hours minimum, longer for complex multi-part stories.
  • Engage a media lawyer for a pre-publication legal read — prioritise before the right-of-reply deadline where possible so the lawyer can advise on the sufficiency of the reply.
  • Read the subject's response carefully and ensure every substantive factual point is addressed in the story or your editorial notes.
  • Confirm that the editor has reviewed and signed off the final draft — record this in the editorial file.
  • Agree the corrections policy before publication: who approves corrections, how quickly, and via what channels.
  • Confirm insurance cover with your employer or, if freelancing, confirm your own cover is in place.
  • Check the headline, standfirst and all social media copy against the body of the story — ensure they do not overstate.
  • If you receive a legal threat before publication, preserve all correspondence and do not modify the story without legal advice.
  • Be aware of SLAPP risk if your subject has a history of using litigation to deter journalism — document your response.
  • Know your regulator's complaints process (IPSO or Impress) and ensure you can demonstrate compliance with the relevant code.

Tools for the pre-publication process

Check defamation risk, assess source protection and build your story’s risk register before you go live.

Common mistakes in the pre-publication process

  • Treating right of reply as a box to tick rather than a genuine process — a perfunctory 12-hour request for a complex story is not a fair opportunity.
  • Not reading the subject's response carefully before publication, allowing factual errors in the response to go unchallenged and unaddressed.
  • Failing to distinguish between the editor's editorial sign-off and the legal read — these serve different functions.
  • Confusing a legal threat letter with evidence that the story is wrong — they are not the same thing.
  • Not having a corrections policy in place before the story goes live — corrections requested in the immediate post-publication window are common.
  • Assuming that SLAPP protection is available before the claim is issued — current UK law provides limited pre-action protection.
  • Failing to archive the final published version and all pre-publication drafts in a durable, retrievable format.

Related guides

Primary sources and further reading

Frequently asked questions

How long should I give a subject to respond before publication?
The right answer depends on the complexity of the allegations. IPSO's Editors' Code requires a "fair opportunity to reply" — 24 hours is rarely fair for complex, multi-part allegations. The widely accepted standard in investigative practice is a minimum of 48 to 72 hours for significant allegations. For large organisations facing institutional allegations, a week may be appropriate. Document exactly when you sent the request, by what method, and when — or whether — you received a response. If a subject or their lawyers seek a reasonable extension to provide a full response to a complex story, consider whether refusing would look unreasonable to a judge or regulator.
What do I do when I receive a legal threat before publication?
Do not panic. Do not agree to anything immediately. Contact your editor and legal department at once. Preserve every piece of correspondence, and ensure your editorial file is complete. Do not delete, modify or take down any draft. Many pre-publication legal threats — particularly solicitors' letters asserting that a story is false and demanding an undertaking not to publish — are tactical. They do not mean the story is wrong. They do mean you must respond correctly within any stated deadline and that your evidence and legal position must be in order before you proceed. See our guide on legal threats from solicitors for the full process.
What is a SLAPP and how do I recognise one?
A SLAPP (Strategic Lawsuit Against Public Participation) is a lawsuit or legal threat used primarily to silence, burden or deter journalism through the process itself rather than on the legal merits. Characteristics include: claims that have little or no prospect of succeeding on the merits; disproportionate legal pressure or costs; use by wealthy subjects against individual journalists or small outlets; threats timed to coincide with imminent publication; and demands that go beyond what the law provides, such as demanding the deletion of all records. The UK's Economic Crime and Corporate Transparency Act 2023 introduced some SLAPP protections in the context of economic crime reporting; broader legislation is under discussion.
What media insurance should investigative journalists carry?
Staff journalists are generally covered by their employer's media liability insurance, but should confirm this in writing before publishing a high-risk story as a freelancer or on a personal platform. Freelance journalists should consider: NUJ Extra (the NUJ's supplementary insurance product, which includes some legal cover); Hiscox media liability insurance (a specialist media insurer with products for journalists and small publications); and consulting a media law specialist about the adequacy of cover for their specific work. Cover that excludes criminal conduct or intentional wrongdoing will not respond to the common allegation that a journalist acted maliciously — check the policy exclusions carefully.
How do well-executed UK investigations handle right of reply?
The published work of journalists like Tom Burgis (Kleptopia, 2020), Catherine Belton (Putin's People, 2020) and Carole Cadwalladr (Cambridge Analytica reporting, 2018-2019) illustrates a consistent pattern: detailed right-of-reply requests are sent with specific allegations listed; response deadlines are set and adhered to; responses are reported fully and fairly even where they are denials; and editorial files are maintained to withstand subsequent legal challenge. In each case, some subjects pursued legal action after publication — the pre-publication process was central to the journalist's and publisher's ability to defend the work.