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Ethics Quiz — Detailed Answer Explanations

Full explanations for every Ethics Quiz question, with references to the relevant NUJ Code clause and IPSO Editors’ Code clause, and links to the Ethics Hub sub-pages.

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How to use these explanations

Take the Ethics Quizfirst, then return here to read the detailed explanations for any questions you found difficult. Each explanation identifies the specific NUJ Code principle or IPSO Editors’ Code clause that applies, and links to the relevant Ethics Hub sub-page for deeper reading.

These explanations are directly relevant to NCTJ exam preparation: the media law and ethics papers frequently require candidates to identify the correct regulatory framework and justify an editorial decision by reference to specific clauses.

Detailed answers

1
Accuracy — NUJ Code Clause 1 / IPSO Clause 1
A story contains a factual error you published in good faith. What should you do?

Correct it promptly and with appropriate prominence.

Clause 1 of the IPSO Editors' Code requires publications to take care not to publish inaccurate information and to correct it swiftly once identified. The NUJ Code also requires journalists to strive for accuracy. Saying nothing is not an option. The correction must be sufficiently prominent — not buried in a corrections column if the original story ran on the front page.

Read more on the Ethics Hub →
2
Privacy — IPSO Clause 2
A public figure has a medical condition they have not disclosed. Can you report it?

Only if there is a clear public interest that overrides their reasonable expectation of privacy.

Clause 2 of the IPSO Editors' Code protects the privacy of individuals including their medical details. For public figures, a reasonable expectation of privacy still applies to their health unless it directly affects their public duties. The public interest exception allows reporting if, for example, the condition affects the person's capacity to perform a public role and they are misleading the public about it.

Read more on the Ethics Hub →
3
Source Protection — NUJ Code / IPSO Clause 14
A source who spoke to you in confidence is asked to be identified by a court. What is your obligation?

Protect the source unless a court orders otherwise, and seek legal advice immediately.

The NUJ Code requires journalists to protect confidential sources. Section 10 of the Contempt of Court Act 1981 provides a statutory protection for journalistic sources, but courts can order disclosure where it is necessary in the interests of justice, national security, or prevention of disorder or crime. Journalists who face court orders to disclose sources should seek urgent legal advice. IPSO Clause 14 mirrors this protection.

Read more on the Ethics Hub →
4
Harassment — IPSO Clause 3
A subject has asked you not to contact them again. What does the IPSO Code require?

Do not contact or attempt to contact them again.

Clause 3 of the IPSO Editors' Code on harassment states that journalists must not persist in telephoning, questioning, photographing, or following subjects once asked to stop. This applies even if the story is in the public interest. The public interest exception does not override the requirement to stop persistent contact once a clear instruction has been given.

Read more on the Ethics Hub →
5
Intrusion into Grief — IPSO Clause 4
A family has asked the press to leave them alone after a bereavement. Should you approach them?

No. Do not approach unless there is an overriding public interest.

Clause 4 of the IPSO Editors' Code requires journalists to handle inquiries into individuals caught up in events of grief or shock with sensitivity. Approaching a bereaved family who have issued a statement asking for privacy will likely breach Clause 4. If there is a genuine public interest — for example, suspicious circumstances around the death — the approach should be made through an intermediary and with sensitivity.

Read more on the Ethics Hub →
6
Children — IPSO Clause 6
Can you identify a child victim of sexual abuse, even with parental consent?

No. The statutory prohibition under the Sexual Offences (Amendment) Act 1992 applies regardless of consent.

The Sexual Offences (Amendment) Act 1992 creates a lifetime anonymity right for victims of sexual offences from the moment of allegation. This is a legal prohibition, not merely an ethical one. IPSO Clause 6 additionally requires particular care in identifying children in stories involving sexual activity. Parental consent does not override the statutory protection.

Read more on the Ethics Hub →
7
Discrimination — NUJ Code / IPSO Clause 12
A story includes reference to a suspect's ethnicity. When is this justified?

Only when it is genuinely relevant to the story.

Clause 12 of the IPSO Editors' Code states that the press must avoid prejudicial or pejorative references to an individual's race, colour, religion, sex, gender identity, sexual orientation, or disability unless genuinely relevant to the story. The NUJ Code similarly prohibits discrimination. Relevance must be editorially justifiable — not assumed because the suspect happens to belong to a particular group.

Read more on the Ethics Hub →
8
Subterfuge — IPSO Clause 10
An undercover reporter uses a hidden camera at a hospital. What must the editor establish?

That the material cannot be obtained by other means and that there is a clear public interest.

Clause 10 of the IPSO Editors' Code permits the use of clandestine devices and subterfuge only when there is genuine public interest that cannot be served any other way. Editors must be satisfied of both conditions. Using subterfuge in a hospital setting involves additional considerations including patient privacy (Clause 2) and potential harm to those who have not consented to be filmed.

Read more on the Ethics Hub →
9
Financial Journalism — IPSO Clause 13
A financial journalist is asked to write about a company in which they hold shares. What must they do?

Disclose the conflict of interest to their editor and not write the piece without that disclosure.

Clause 13 of the IPSO Editors' Code on financial journalism prohibits journalists from writing about securities they hold without disclosing their interest to their editor. Writing about a company in which you have a financial stake without disclosure creates a conflict of interest that breaches both the IPSO Code and potentially market abuse regulations under the Market Abuse Regulation (MAR).

Read more on the Ethics Hub →
10
Public Interest — IPSO Editors' Code
Which of the following is NOT included in the IPSO Editors' Code public interest definition?

Exposing hypocrisy in private life without any public role dimension.

The IPSO Editors' Code public interest includes: detecting or exposing crime, or the threat of crime or serious impropriety; protecting public health or safety; preventing the public from being misled by an action or statement of an individual or organisation; and disclosing information that enables people to make an informed decision on matters of public importance. Exposing private hypocrisy only qualifies where the private conduct directly contradicts a public stance on a public issue.

Read more on the Ethics Hub →

Key regulatory frameworks to know

Related guides

Primary sources

Frequently asked questions

What is the NUJ Code of Conduct?
The NUJ Code of Conduct sets out 12 professional principles for journalist members of the National Union of Journalists. It is not a regulatory code — it is enforced through NUJ membership rules. It covers accuracy, fairness, source protection, discrimination, payment for information, and more.
What is the IPSO Editors' Code of Practice?
The IPSO Editors' Code of Practice is the regulatory code for publications regulated by the Independent Press Standards Organisation. It has 16 clauses covering accuracy, privacy, harassment, intrusion into grief, reporting on children, subterfuge, financial journalism, and others. Breach can lead to IPSO adjudications and required corrections.
What is the public interest exception and when does it apply?
Most clauses in the IPSO Editors' Code include a public interest exception that permits conduct that would otherwise breach the Code. The public interest must be genuine — detecting crime, protecting public health, preventing the public from being misled. The editor must be satisfied the public interest outweighs the potential harm, and the method of obtaining the material must be proportionate.
How does the NUJ Code differ from the IPSO Editors' Code?
The NUJ Code is a professional ethics code for individual journalists, enforceable through trade union membership. The IPSO Code is a regulatory code for publications, enforced through IPSO's complaints and adjudication process. A journalist may be bound by both — through union membership and through working for an IPSO-regulated publication.
What should you do if your editor asks you to breach the NUJ Code?
Under the NUJ Code, clause 1 requires journalists to maintain the highest professional and ethical standards. If an editor asks you to act in breach of the Code — for example, to fabricate a quote or pay for information from a public official — you have the right to refuse. The NUJ provides support to members who face pressure to act unethically.