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IR35 and Personal Service Companies for UK Freelance Journalists

IR35 affects journalists who operate through a limited company. Since April 2021, medium and large media clients — not you — determine your status. Here is what that means in practice, and how to protect your position.

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What is IR35 and why does it matter to journalists?

IR35 is the informal name for rules in the Income Tax (Earnings and Pensions) Act 2003 (ITEPA 2003) designed to prevent tax avoidance by workers who provide services through an intermediary — most commonly a personal service company (PSC) — but who would be employees if engaged directly. The rules require that where an engagement is “inside IR35,” income tax and National Insurance Contributions (NICs) must be deducted as if the worker were employed.

For journalism, IR35 is most relevant to journalists who have set up a limited company through which they contract with publishers, broadcasters, or other media organisations. Sole-trader journalists — the majority of UK freelancers — are not within the IR35 regime, though HMRC can separately examine whether their arrangements constitute disguised employment.

Inside vs outside IR35: what it means for your take-home pay

Outside IR35

The engagement is genuinely self-employed. Your PSC receives the full contract rate. You can draw a salary and dividends from the company in a tax-efficient way. You pay Employers' NICs and Employees' NICs only on the salary portion you draw. Corporation tax is due on company profits. This is the normal position for journalists who have genuine control over their work, take multiple clients, and have a real right of substitution.

Inside IR35

The engagement is treated as disguised employment. The fee payer (client or agency) deducts income tax and NICs from payments to your PSC before paying you. Your PSC receives the net amount after these deductions. You can draw a deemed employment payment from the PSC but the tax advantage of the PSC structure is largely eliminated. HMRC guidance confirms that inside-IR35 contractors effectively pay employment taxes on the engagement income.

The three key tests for IR35 status

  • 1Mutuality of obligation: Is the client obliged to offer work and are you obliged to accept it? A genuine freelance arrangement has no obligation on either side — each commission is a separate contract. Long-term retainer arrangements with a single client and no right to refuse work point towards employment.
  • 2Control: Does the client control where, when, how, and what you produce? A genuine journalist freelancer controls their own schedule, chooses their sources, and decides how to structure their work. A client who dictates daily hours, requires you to use their equipment, or directs your methodology is exercising control consistent with employment.
  • 3Substitution: Can you send someone else to do the work? A genuine right of substitution — where you can provide another qualified journalist to complete the commission — is a strong indicator of self-employment. The right must be genuine, not merely theoretical: a clause in a contract that the client would never actually allow in practice is given limited weight.

The April 2021 changes: client responsibility for medium and large engagers

Before April 2021, contractors operating through a PSC were responsible for self-assessing their own IR35 status. Since 6 April 2021, for medium and large private-sector clients (those that do not meet the Companies Act small company test), responsibility for IR35 status determination has shifted to the end client. The client must issue a Status Determination Statement (SDS) for each engagement, and if the determination is “inside IR35,” the fee payer in the chain must operate PAYE on the payments.

In practice, many large media groups issued blanket “inside IR35” determinations for all contractor engagements after April 2021, regardless of the individual circumstances of each engagement. Journalists who believe they have been incorrectly determined as inside IR35 can challenge the SDS by using the client's status disagreement process — clients are legally required to have one. If the client does not respond to a challenge within 45 days, the liability for any incorrect determination shifts to the client.

Using the HMRC CEST tool

HMRC's Check Employment Status for Tax (CEST) tool is available free at gov.uk. It takes approximately 15 minutes to complete and produces a determination of employed, self-employed, or unable to determine. HMRC has stated it will stand behind results produced when accurate information is entered. Run CEST for each significant engagement and keep a record of the inputs and output.

A CEST result of “unable to determine” requires specialist tax advice — it means the tool cannot reach a conclusion, not that you are outside IR35.

Common IR35 mistakes for journalist contractors

  • Assuming a personal service company automatically reduces tax liability without considering whether IR35 applies to individual engagements.
  • Not keeping records of CEST tool runs for each significant engagement — if HMRC investigates, you need to show the determination and the inputs used.
  • Accepting a blanket inside-IR35 determination from a large media client without challenging it — each engagement should be assessed on its own facts.
  • Including a substitution right in a contract that both parties know would never be exercised in practice — HMRC looks at the reality of the working arrangement, not just the written contract.
  • Running a PSC for a single, long-term client engagement with no other clients — this pattern is most likely to attract HMRC scrutiny.

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Frequently asked questions

What is IR35 and who does it affect?
IR35 (formally, Chapter 8 of ITEPA 2003, and the off-payroll working rules in Chapter 10) targets contractors who provide services through an intermediary — typically a personal service company (PSC) — but who would be employees if engaged directly. If HMRC determines that an engagement falls inside IR35, the income is treated as employment income for tax purposes, meaning income tax and National Insurance Contributions (NICs) must be deducted at source, as if you were an employee. Most sole-trader freelance journalists are not in a PSC and are therefore outside the IR35 regime — IR35 specifically concerns those contracting through a limited company.
How does HMRC determine IR35 status?
HMRC assesses IR35 status by applying the common law tests of employment to the actual working relationship, regardless of what the contract says. The key factors are: (1) mutuality of obligation — does the engager have to offer work and does the contractor have to accept it? (2) control — does the client control where, when, and how the work is done? (3) substitution — can the contractor send someone else to do the work? An “outside IR35” determination requires genuine control over your own work, no obligation to accept each commission, and a real right of substitution.
What changed in April 2021 for medium and large clients?
From 6 April 2021, the responsibility for making IR35 status determinations shifted from the contractor's PSC to the client, for medium and large private-sector clients. Under the off-payroll working rules (Chapter 10 ITEPA 2003), the end client must issue a Status Determination Statement (SDS) for each engagement. If they determine the engagement is inside IR35, the fee payer (which may be a staffing agency or the client directly) must deduct income tax and NICs from payments to the PSC. Small clients (those that meet the Companies Act small company test) are exempt — the contractor's PSC remains responsible for self-assessing status for small-client engagements.
What is the HMRC CEST tool?
The Check Employment Status for Tax (CEST) tool is HMRC's online questionnaire for determining IR35 status. You answer questions about the engagement — control, substitution, mutuality of obligation, equipment, financial risk — and the tool produces a determination of employed, self-employed, or unable to determine. HMRC has stated it will stand behind CEST determinations provided accurate information is entered. However, the tool has been criticised for not adequately reflecting the mutuality of obligation test. A CEST result of “unable to determine” requires further analysis.
Do sole-trader freelance journalists need to worry about IR35?
IR35 in its technical sense applies only where there is an intermediary (typically a PSC). If you operate as a sole trader — billing clients directly under your own name, without a limited company — you are not within the IR35 regime. However, HMRC can still challenge whether a sole-trader arrangement is genuinely self-employed or is a disguised employment relationship. The tests applied (control, substitution, mutuality of obligation) are similar. Sole-trader journalists with long-term, exclusive, single-client arrangements should take specialist tax advice.